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Hugo Boss has opened its first standalone Hugo store in the UK, choosing Westfield London as the location for this significant launch. Following a recent £600 million extension, Westfield London has overtaken Bluewater in Kent as Europe’s largest shopping mall, making it a prime spot for the new store.
The store showcases the latest design concepts, specifically crafted with Hugo’s progressive brand approach in mind. To reflect “the Hugo spirit of individuality and authenticity,” the interior features natural materials such as maritime pine and plywood back walls, combined with acrylic panels and modern elements for a clean and contemporary look.
The brand’s signature red is prominently featured across various fixtures, ensuring strong brand recognition. Additionally, the store offers lounge areas designed to encourage customers to spend more time within the space. These areas include a library of international-style magazines, complimentary drinks from the bar, and free USB charging points for customers needing to recharge their smartphones.
Hugo Boss, headquartered in Metzingen, Baden-Württemberg, Germany, is one of the largest German clothing brands, with global sales of around €4.2 billion in 2023. The company operates two main fashion brands, Boss and Hugo, and sells a wide range of products, including clothing, accessories, footwear, leather goods, and licensed brand items. Founded in 1924 by Hugo Ferdinand Boss, the company has evolved into a major global fashion house, with 1,418 retail stores worldwide as of December 2023.
