prabhuLondon-based start-up BlackCurve, a SaaS pricing optimization platform for retailers, has raised £1.5million in funding.
The round was led by Nauta Capital with participation from Mercia Fund Managers. In conjunction with the funding, Carles Ferrer, Nauta Capital’s London-based General Partner will be joining BlackCurve’s board.
The platform developed by BlackCurve analyses data from different sources, from sales history and website page performance to competitor pricing and stock levels. It allows the customers to create dynamic pricing rules for their specific business.
The company intends to use the funds to accelerate its commercial development, doubling its team, and strengthening its product offering.
Philip Huthwaite, founder and CEO of BlackCurve said: “We’re delighted to announce that Nauta has invested into BlackCurve. Their track record speaks for itself, and their advice and support to date has been excellent.
“We look forward to partnering together on this exciting chapter of our journey. With our existing investor, Mercia, following on too, it is a further proof point of the potential for us to shake up the price optimisation software market and help more retailers optimise their prices.”
Ferrer said: “For Nauta, being able to partner with BlackCurve and their highly knowledgeable founding team was an opportunity we could not pass.
“While exploring different pricing strategies is a key concept in most businesses, the process in which this is achieved has largely remained manual and inefficient, hardly keeping up with the changing pace of technology, but BlackCurve’s innovative solution changes this.”
