Piccadilly Circus has been temporarily rebranded Picardilly Circus in a stunt designed to promote the new series of ‘Star Trek: Picard’, which launches on Amazon Prime later this month.
The central London station unveiled the space-themed new look this week, with the rebrand – which pays homage to the legendary Star Trek character Captain Jean-Luc Picard – taking effect today and tomorrow.
Hastings-based Links Signs worked with Transport for London on the transformation.
Paul Cox, of Links Signs, said: “This campaign is set to create a buzz around Star Trek’s return to our screens for the new Amazon series. The promotional overhaul allows Amazon to reach audiences to inform them about the release date in a creative way, celebrating a fictional character whose legacy will go down in history. In the words of Captain Picard – we think it’s really set to ‘engage’ the public!”
The new spin-off series, which airs on January 23rd, will see Patrick Stewart return to the Star Trek universe as Captain Picard alongside a star-studded cast.