PinkNews to curate user-generated LGBT content on Snapchat

June 17, 2019

London-based LGBT digital publisher PinkNews said it will begin curating user-generated publicly-submitted content on Snapchat from users globally.

Timed to coincide with the summer 2019 Pride season and World Pride in New York on June 26, ‘PinkNews Stories’ will be regular roundups from some of the biggest Pride festivals in San Francisco, London, Europe and Black Pride, as well as packages of the best and on-topic trends and conversations from within the LGBT community.

This is the latest collaboration between the partners following the launch of PinkNews’s award-winning Snapchat Discover Publisher Story last year.

Curated Our Stories were first introduced in September 2018 when Snap gave partners the tools to pull together ground-level perspectives of Snapchatters and create their own Our Stories.

Three billion Snaps a day

Globally, Snapchat users create more than three billion Snaps a day, providing an incredible amount of UGC from all over the world. 

Editorial teams can source publicly-submitted video and photo Snaps based on location, events, themes or captions and add editorial context. Some partners also leverage their networks of talent to create and submit Snaps.

“This is a chance to package some of the best LGBT+ content out there, connecting more deeply with users by amplifying personal and very diverse experiences and sharing global stories from the LGBT audience’s perspective”, said PinkNews CEO Benjamin Cohen. “The possibilities are endless.”

The PinkNews Snapchat Publisher Story is led by head of platforms Ellen Stewart, working with a team of video producers and designers who create daily original content.

The brand looks to promote an intersectional and broad LGBT audience right across the spectrum, providing spaces for debates, knowledge-sharing and collaboration.

The cultivation of a highly engaged community of LGBT people and their allies through smart and engaging interactive, video and original user-generated content, has attracted commercial partners looking to tap into hard to reach Generation Z audiences, the company said.