How Does an Online Casino Site Rise to the Top of the Pecking Order These Days?

June 24, 2024

Choosing an online casino to register a new account with today can sometimes prove tricky because there are so many sites to choose from, and most people who have never tried them before don’t always know exactly what to look for when deciding which ones to join.

When I first played on a site like this, it was over ten years ago, and there weren’t as many to choose from. I kept to the well-established brands just to be on the safe site.

However, I’ve found that things are much different today, and there’s so much competition from reputable new businesses who also want their piece of the pie, which means there are lots more sites, and we are spoilt for choice.

The fact that there are so many of these sites constantly popping up, operators must be better than their rivals to not only entice new users to join but also retain their existing members like me, so exactly how do today’s most successful sites rise to the top of the pecking order these days?

Let’s dive straight in to find out.

What techniques do operators use to try and stand out from the crowd?

I’ve found that when people sign up to websites to play the classics, like roulette, blackjack, craps, baccarat and poker, or thousands of feature-rich online fruit machines with life-changing progressive jackpots, they, like me, tend to stick to the more well-established brands that have been around for years and will avoid playing at the newer sites.

Therefore, it makes it much harder for operators of newer sites which are less than a couple of years old to get a foothold in an already saturated market.

I have noticed how they must employ various effective marketing strategies, clever ad campaigns and innovative business models to make their sites stand out from the competition.

Here are several ways in which a growing number of operators use to ensure they don’t get left behind:

  • They launch modern, intuitive and user-friendly websites that are fully functional, well-designed, and easy to navigate
  • They offer more content (usually upwards of 7,000 individual titles) from even more software providers (typically 80 to 90+ providers)
  • They tend to accept a broader range of online payment methods to cater to wider audiences (some also accept Bitcoin and other cryptocurrencies)
  • They may have an exclusive selection of online fruity machines and other unique titles that can’t be found anywhere else
  • They offer more lucrative matching deposit bonuses and free spins with far more realistic wagering requirements
  • They work with reputable, dedicated, and highly skilled affiliate marketing companies to help promote their brands, such as the UK Online Slot website
  • They will be licensed by one or more mid to top-tier licensing authorities/commissions, and their software/systems/day-to-day operations will be audited/monitored/given a seal of approval from an internationally accredited testing agency, such as eCOGRA
  • They will provide friendly, responsive, and professionally trained 24/7 player support who demonstrate excellent customer service
  • They will use high levels of SSL encryption to enhance safety and perhaps incorporate other secure login safety features like 2FA (two-factor authentication) or facial/voice recognition authentication

The best way for me to describe how operators rise to the top in the modern world is to do everything in the correct way, and by taking the best bits that work on the well-established sites, improving on them on their own sites, and leaving out the bad bits that people like me have sometimes complained about.

For example, I will only ever claim new player welcome bonuses if the operator has attached low or medium wagering requirements, which I consider is anywhere from 0x up to 40x the bonus amount.

Occasionally, I’ll claim them if they have a 50x wagering requirement, but I prefer not to and will always avoid them with anything higher than 50x. It’s just not worth my time.

Most of the bonuses I’ve claimed on the new sites trying to make a statement are well known to attach low or medium wagering requirements to their bonuses. I’ve also noticed how they try to keep me happy by frequently dropping small cash bonuses or free spins into my account, just for logging in.

Many of the older, well-established sites also work tirelessly to remain at the top of the pecking order these days because they are also starting to do the same. They are also willing to listen to the customers and embrace the latest technological innovations to enhance their sites.

The other thing I have noticed is how online gambling sites are quick to respond to complaints and resolve any other issues that some people may have encountered, or they will try to deal with any negative reviews they have received and rectify those mistakes or get rogue websites that post fake bad reviews to get them removed.

From my point of view, as someone who enjoys playing on today’s most trusted sites, there has never been a better time than now to sign up to them. The high levels of security mean my account, money, and preferred online payment method details are always in safe hands.

I have access to the best online fruitys and the classics, generous promotions with fair terms and conditions, reliable 24-hour support that’s easy to reach, faster deposit and withdrawal times, and the ability to play at any time, from any device at any time of the day. 

I also like how each site I’ve joined today helps me stay in much better control of my bankroll with all the safer gambling tools they provide. For me, these key elements are the sign of a good site.