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May 6, 2020

London-based adtech platform Scoota raises £2m in funding round

Scoota, an automated omni-channel digital branding adtech platform, has raised £2 million to go towards rapid US expansion. Investors in the round included Notion Capital, the Angel CoFund (ACF) and VentureFounders. Scoota

Martech News

April 30, 2020

Adverttu’s NHS driver volunteer support programme continues to grow

Adverttu’s NHS Driver Volunteer Support Programme, developed to help those doing essential work during the COVID-19 pandemic, has welcomed its first brands onboard. The automated transit advertising platform launched the programme to connect

Twitter draft deepfake policy would not remove fake videos

The draft document suggests that the company will place warnings next to

Adfenix partners with Boneo property portal

Swedish social media marketing platform Adfenix has announced a brand-new partnership with

Talent and skills shortage hindering marketing firms – report

As digital experiences are now at the heart of marketing, marketers are struggling to keep pace with consumer technologies and demands, and a pervasive

October 9, 2019

Marketing & Tech News·Martech News

Tesco tests loyalty subs model with £7.99 Clubcard Plus

In a first for a UK supermarket, Tesco is launching Clubcard Plus, a new and unique loyalty subscription service. New and existing Tesco Clubcard customers

October 4, 2019

Marketing & Tech News·Martech News

TikTok launches in-app purchases for sponsored products

TikTok has launched a new feature allowing marketers to make products available for purchase within the app. The feature, called Hashtag Challenge Plus, will

August 20, 2019

Marketing & Tech News·Martech News·Tech News

Marin Software reports rise in global e-commerce ad spending

Marin Software, which provides digital marketing software for performance-driven advertisers and agencies, said e-commerce spending continues to rise with marketers increasingly embracing paid social. The

August 2, 2019

Marketing & Tech News·Martech News·Tech News

TikTok launch new global travel campaign #TikTokTravel

Short-form video site TikTok has launched a new in-app campaign encouraging users to share their travel stories. #TikTokTravel includes an in-app challenge, a theme

June 10, 2019

Marketing & Tech News·Martech News·Tech News

Facebook brings ‘playable’ ads to Audience Network

Facebook has announced the launch of playable, interactive video ads on its Audience Network. The ad format offers users the chance to interact with

May 31, 2019

Marketing & Tech News·Martech News

Could LinkedIn become the top outbound channel for B2B sales development?

The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses. This is according to a

May 13, 2019

Marketing & Tech News·Marketing Services News·Martech News

As chatbots boom, retailers’ spend on AI ‘will quadruple by 2023’

Retailers’ global spending on AI will reach $12 billion by 2023, more than four times the figure forecast for 2019. This is according to

May 13, 2019

Marketing & Tech News·Marketing Services News·Martech News·Tech News

Data-driven marketing platform Jivox raises $9 million

Jivox, the data-driven digital marketing platform, has secured another $9 million in funding. Investors in the round included Fortisure Ventures, Diaz Nesamoney, and You

April 16, 2019

Marketing & Tech News·Martech News·Tech News

Malaria Must Die campaign uses video AI to make David Beckham speak nine languages

David Beckham’s latest video, this time for the Malaria Must Die campaign, sees him showing off his linguist skills – thanks to deepfake AI technology.

April 9, 2019

Martech News·Tech News

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Martech News

London-based adtech platform Scoota raises £2m in funding round

Adverttu’s NHS driver volunteer support programme continues to grow

Twitter draft deepfake policy would not remove fake videos

Adfenix partners with Boneo property portal

Talent and skills shortage hindering marketing firms – report

Tesco tests loyalty subs model with £7.99 Clubcard Plus

TikTok launches in-app purchases for sponsored products

Marin Software reports rise in global e-commerce ad spending

TikTok launch new global travel campaign #TikTokTravel

Facebook brings ‘playable’ ads to Audience Network

Could LinkedIn become the top outbound channel for B2B sales development?

As chatbots boom, retailers’ spend on AI ‘will quadruple by 2023’

Data-driven marketing platform Jivox raises $9 million

Malaria Must Die campaign uses video AI to make David Beckham speak nine languages

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