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2.64 billion people now buy items online. In order to cut through the competition, you need to have a well established online presence that amplifies your growth within the eCommerce industry. If you’re just starting out or just struggling to maintain an online presence, here are a few things you can do to grow your eCommerce business.
Know Your Audience
Your product or service won’t be suitable for everybody. You need to hone in on the people who are going to be interested in your brand and offering, and are likely to make a purchase. If you invest time, money, and effort into the wrong audience, it’s unlikely you will receive much in return. You can find your ideal audience using various online tools such as Google Analytics and Ahrefs.
Prioritise SEO
SEO (Search Engine Optimisation) refers to the practice of making sure your website is visible in the search engines. SEO is an invaluable tool for your website because, unlike with paid advertising, the traffic you receive organically doesn’t cost anything other than the time spent optimising your website.
By focusing on SEO, you can achieve a higher ranking position in the SERPs (search engine results pages) and be more visible to your target audience, which in turn will improve your site’s traffic and increase your conversions.
Consider PPC Advertising
PPC (pay-per-click) is a popular form of advertising that involves paying a fee every time your ad is clicked by a user. PPC is used by many businesses to gain visibility in the search results, increase brand awareness, and generate revenue. When done correctly, PPC can provide a significantly high ROAS (return on ad spend), will allow your brand to reach a wider audience, and boost your conversion rates.
Make Your eCommerce Website Stand Out
Particularly if you’re in an industry with high levels of competition, you need a website that stands out from the other brands in your niche. It’s always a good idea to consider using a professional Shopify development agency to design and build your website so that it not only looks good, but is also fast, responsive, navigable, and mobile-friendly to appease both your audience and the search engines.
Provide Excellent Customer Service
Having first-class customer service is an essential element of a successful eCommerce business. In the digital age, a few unhappy customers voicing their concerns online has the potential to diminish your brand’s reputation. But by quickly and efficiently resolving any issues with customers whose expectations weren’t met, you can maintain a positive reputation online and increase your customer retention rate.
Online Growth Isn’t Instant
Growing your eCommerce business isn’t something you can do overnight – it takes time, patience, and hard work. But by taking the time to understand who your target audience is, prioritising SEO, considering advertising options such as PPC, ensuring your website stands out from your competitors, and providing exceptional customer service, you can reap the benefits of accelerated growth for your eCommerce business.
